Monday, July 20, 2015

Hitting The Streets

I, Sue Ann Jaffarian, now officially have a street team!

Who'd a thunk it!

For those of you not in the know, street team is a marketing term used to describe a group of people who hit the streets promoting an event or product. You know, those people on the streets trying to shove brochures in your hand as you walk by, head down, trying to ignore them?

But in this case, Street Team SAJ will not be standing on street corners annoying people but spreading the word about my books to their local libraries, books clubs, friends and families, while passing out bookmarks.

It's an updated version of word-of-mouth. Which, as we all know, is the best way to bring attention to a movie, TV show, concert ... or books. If someone likes a book and tells someone else, that person is more likely to read it.

Starting next week, Street Team SAJ, mostly comprised of members of the Sue Ann Jaffarian Fan Club, will be crawling all over the USA, bunches of bookmarks in their hands, talking about my work. It seriously brings tears to my eyes to think of all the help they're willing to give.

One topic authors talk about almost non-stop is marketing. Except for those authors at the very top of the publishing food chain, marketing is a major concern. Our publishers do some, but less and less as time goes on. As Lee Goldberg said yesterday on a panel about publishing, "the mid-list is disappearing." The mid-list in publishing is where most of us reside. It's the middle-class of publishing and like the middle-class, mid-list authors are struggling to stay alive. That doesn't mean we're mediocre authors, just that we're not in the same book sales league as say a James Patterson or Janet Evanovich. More and more mid-listers are leaning toward smaller publishers who give us more attention, or are going indie and self-publishing our work. It's how we're going to survive and be able to continue to give our readers the books they want to read.

As any mid-list author will tell you, book marketing is hit or miss. Some things work. Some things don't. What worked last week may not work this week. It's a crap shoot with your writing career all-in on the Come Line.

So I'm betting on Street Team SAJ to spread the word to new readers around the country.

To find out how to be a member of Street Team SAJ, go to the fan club on Facebook. Details are pinned to the top of the thread.

And may the force be with you ...

1 comment:

NoraA said...

Yes please, just pack up a big box with a large assortment of every single bookmark you still have lying around and send them to me. I'll make sure they are distributed to the six library branches I visit in a round robin.